In Spain, there are many celebrations and festivities throughout the year, but if yours is a B2B company there are 28 days you should know well when working in your 2018 marketing plan.
Whether you are responsible for the email strategy, social media or the content plan, make sure you have this marketing calendar at hand. You can plan your campaigns around these dates to surprise and increase your customer engagement. It will also serve as a guide to volume up or down your communications around a certain date.
You may be familiar with some of these festivities or commercial days since they are celebrated internationally, others are specific to Spain or some of its communities. In the latter case, you’ll find an explanation that will help you understand the reason behind each celebration.
NH: National Holiday
CD: Commercial Day/s
NF: Not Festive
1: New Year’s Eve (NH)
6: Epiphany or Three Kings Day (NH)
Every January 6, several Christian countries of Latin America and Europe celebrate the Three Kings Day, a feast to remember the adoration of the child Jesus by the three kings.
This date has a very special meaning in Spain: In the morning, children find gifts that the kings have brought to them while they were in bed and families gather and share the traditional “Rosco de Reyes”, a delicious bread that is prepared exclusively for this day.
According to the tradition of the Church, the three kings or wise men were called Melchor, Gaspar and Baltasar. It is said that they were three foreign visitors who, after the birth of Jesus, came from other countries to pay him honors and give him gifts with great symbolic wealth such as gold, myrrh and incense.
The Three Kings Day marks the end of the Christmas holidays for Spaniards.
7: Winter Rebate starts (two months long) (CD, NF)
14: St Valentine’s Day (CD, NF)
8: International Women’s Day (NF)
19: Father’s Day (Festive only in Valencian Community and Murcia)
March 29 – April 1: Easter Holidays (NH)
1: Easter Holidays (Festive in some communities)
23: World Book Day (CD, NF)
23: St Jordi’s Day (Festive in Catalonia)
The International Book Day turns into a romantic holiday in Catalonia, where men receive books from women, and women get red roses in return. This day Catalans celebrate their patron, Saint Jordi, going out into the street to enjoy the traditional folklore of this day.
1: International Workers’ Day (NH)
First Sunday of May: Mother’s Day (NH)
24: St John’s Day (Festive only in some communities).
The night of Saint John (San Juan) is the Christianization of the pagan celebration of the summer solstice in the northern hemisphere, when, after the longest day of the year, the days begin to shorten.
This day it’s very usual to see in most of the cities and towns of Spain bonfires at midnight (from June 23 to 24), since it marks the date when Saint John the Baptist was born. The sacred texts say that Zacarías ordered to light a bonfire to announce in every direction the birth of his son John.
2: Summer Rebate starts (two months long) (CD, NF)
7: St Fermin Day (NF)
This celebration is known by its locals as Sanfermines and is held in honor of Saint Fermin, the co-patron of Navarre.
The festival of San Fermín runs from the 6th through the 14th of July and is held annually in the city of Pamplona. The celebration kicks off at noon when thousands of people gather in the Plaza Consistorial for the chupinazo, and continue until midnight, on the fourteenth of July, with the Pobre de Mí (a song to celebrate/regret the end of the fiesta).
One of the most famous activities is the encierro, or the running of bulls, which happens at 8.00 am and doesn’t take longer than 2 or 3 minutes. But there are many other traditional and folkloric events happening during the 9 days.
With over 1M people participating in this festival, San Fermín has become the most internationally renowned fiesta in Spain.
Holidays season: Most Spaniards take their summer break this month. You may want to pause or volume down your campaigns and keep your social media posts focused on easy to read and summer related topics.
15: Assumption of the Virgin Mary
The Assumption of the Virgin Mary or Asunción de la Virgen María is the Catholic belief that God assumed the Virgin Mary to Heaven following her death.
The first two weeks of September are marked by the return of kids and teenagers to school.
12: Hispanic Heritage Day (NH)
Hispanic Day (Día de la Hispanidad) or National Day (Fiesta Nacional de España) is an annual national public holiday in Spain. This day celebrates the discovery of America by Christopher Columbus in 1492.
31: Halloween (NF)
1: All Saints Day (NH)
4th Friday of November: Black Friday (CD, NF)
The first Monday after Thanksgiving: Cyber Monday (CF, NF)
December is a challenging moth for marketers due to the high number of public and religious holidays this month.
6: Constitution Day (NH)
This day, Constitution Day or Día de la Constitución, Spaniards celebrates the anniversary of a referendum held on December 6, 1978. In this referendum, a new constitution was approved. This was an important milestone in Spain’s democracy history.
8: Feast of the Immaculate Conception (NH)
The Feast of the Immaculate Conception celebrates the solemn celebration of belief in the Immaculate Conception of the Blessed Virgin Mary.
24: Christmas Eve (NF)
25: Christmas Day (NH)
28: Day of the Holy Innocents (NF)
Known in other countries as April’s Fool, in Spain this day is celebrated in December and is called “Día de los Santos Inocentes”. The custom is to play jokes on relatives and friends.
31: New Year’s Eve (NH)
Ready to work on your marketing plan? If you need help to build an engaging marketing plan for your Spanish customers, let’s talk.